Local Business Advertising
Online coupons are a great way to attract local business but here are a few other advertising methods to consider for local marketing.

Local Newspaper Advertising
Placing an ad in your local paper can be a good way to get good general exposure. Sometimes newspapers offer special sections that will feature your business. Make sure that the paper reaches the neighborhood you want to advertise to. One drawback is that your ad won't be seen by everyone who reads the paper. It's often a good idea to run several ads in a row so that people remember you.

Local Magazine Ads
We aren't suggesting taking an ad out in Time Magazine. But local magazines can be a good way to get your name out depending on your reach. Just make sure you don't overshoot your reach. If your audience is only in a certain neighborhood, don't waste your ad dollars on magazines with big circulation numbers.

Local Niche Magazines
If you are advertising a yoga studio, then a local yoga magazine is probably perfect for you. Just make sure that their distribution is in the neighborhood you are looking for.

Professional, Business and Neighborhood Organizations
Not only are these organizations good for networking purposes and seeking small business advice, these organizations sometimes have good advertising opportunities. Ask if you can advertise on their website or advertise in their email alert. This is also a good way to build a reputation.

Vehicle advertising
You have seen many times cars with logos and phone numbers on them. This is a great way for exposure. You always see a phone number and website on these cars, but that shouldn't be your focus as people are unlikely to remember your phone number or website. If you do decide to do this, make your colors big and recognizable to get attention.

Public Transportation Advertising
This advertising method is another good way to get brand awareness. You can opt for either ads inside or outside. The trade off is ads on the outside of a bus, for example, are seen by many more people but for less time. If you advertising inside of the the bus, less people will see it but they will likely look at it for a much longer time and see the ad repeatedly.

Neighborhood Festivals
Local festivals are good for because not only do you get exposure, you may be able to show off your product or service. One advertising method we highly recommend is taking email addresses so that you can follow up with people after the festival.