As a local business, it's no secret that advertising is vital to maintaining and growing your business. There are numerous local advertising options to put your message in front of people. But how do you make sure that your targeted audience get's your message?

Advertising Fatigue
People are bombarded with advertising. Think of all the advertisements people hear in a typical day: -Wake up...morning paper ads, morning news commercials
-On the commute...radio commercials, billboards
-At work...emailed spam, online banner ads
-Come home...junk mail
-Relaxing at night...TV commercials
Because of this constant exposure people have become excellent at tuning out most ads. They change the radio when commercials come on, they TiVo their favorite TV shows, they instantly delete spam, they throw out junk mail unseen and they simply ignore most other forms of advertising.

Push is Good, Pull is Great
So pushing your message at people is often not effective. A much better way is to get people to willingly come to your ad. The best way for someone to find you is through the internet. To enable customers to find you, you could build a website, but this may not be effective use of your advertising dollars or your time.

Happy To See Your Promotion
People enjoy our website. They like to look through the coupons, print them out and tell their friends about it. They are receptive to all offers because they are choosing to come to them. The message wasn't pushed at them. They come to GreatLocalCoupons.com on their terms, when they are in the mood to try something new or are looking for local deals. This is one of the main reasons our site is such a success for our advertisers.

The Impact of Coupon Advertising
Coupons have been around for a long time and have worked for a long time. From an advertiser's perspective a coupon or a sale is a powerful way to communicate what you have to offer to a potential customer. Let's assume for a second that you own a restaurant and you put a restaurant advertisement in the local paper describing how lovely your restaurant is. That is not a bad way to passively get your message across.

But a coupon often has more of an impact on potential customers. Let's say you present someone with a coupon for a free entree. When presented with that offer, immediately potential customers start asking themselves questions: Where is this place? What entrees do they have? Is the food good? Can I take my wife there? What else would we order? What will the experience be like? How long do I have to use this? These sorts of questions make the customer actually imagine or even plan on being in your place of business. This is a powerful form of advertising that stands out.